How Can You Be Different from the Competition?

Doing better than your competition on a consistent basis is no doubt one of the goals you have as a business owner.

With that thought in mind, how different from the competition would you say you tend to be?

As you look to be an improved business owner, one of the best ways to go about that is being better than the competition.

So, do you have work to do when it comes to stand out from those you compete with?

If you said yes, how to go about achieving this?

Do All it Takes to Outdo Your Competitors

In your efforts to differentiate your brand from those you compete with, look at:

  1. Customer service – It is safe to say you will not get too far with consumers if your service is lacking. That is why it is key to review your customer service initiatives on a regular basis. Look to see if you in fact are doing all you can for customers. If you are coming up short in any key departments, your goal is to change that as soon as possible. One of the best ways of finding out how you’re doing with customers is asking them direct.  Don’t be afraid to get a little constructive criticism. Getting that feedback can in fact help you improve your service to your customer base.
  2.  Resources on hand – Do you feel as if you have all the right resources to serve customers on a consistent basis? As an example, if operating a massage business, you want to meet all the needs of your clientele when they come in. That is why it is key that your professional massage equipment gets the job done time and time again. If some or much of your equipment is lacking and not meeting client needs, yes, it can hurt you. Before too long, you may see some of those clients going elsewhere for their needs. If this occurs, it can have a negative impact on your sales and revenue. Make sure you have all the needed resources and that you always look to improve them.
  3.  Good pricing for customers – In the event your prices are all too often too high, it can turn many customers off. That is why you need to review your pricing often. Even though you are in business to make money, it is hard to do so if you have too few clients coming to you. So, see where you can do a better job of enticing people to do business with you. As an example, if you have a fair number of senior citizens coming to you, offer them deals. Those deals can lead to some of them recommending your business to family and friends of theirs. You also should look at military member discounts if not having done so. Honoring those with current or past military service is always a good thing to do. In reviewing your prices often, you can better position yourself for success.

As you look to be different from the competition, what will make you and your business stand out?

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