Over the previous two years, the e-commerce business has grown dramatically. Global e-commerce sales increased from 3.35 trillion USD in 2019 to 4.93 trillion USD in 2021, according to Statista, and are predicted to reach 5.54 trillion USD by the end of this year.
Because of a shift in customer behaviour, this growth in worldwide e-commerce sales is conceivable. Because more individuals are shopping for their necessities online, businesses have turned to e-commerce to stay alive and survive.
The issue is that the competition to attract clients and persuade them to make a purchase is becoming increasingly tough. Implementing efficient e-commerce SEO methods to improve your e-commerce website traffic is the only way for your e-commerce firm to stand out against your competition visit affordable seo dallas.
7 Ways to Get More People to Visit Your Ecommerce Website 1. Create Referral Programs
Despite the fact that introducing someone to something isn’t a new marketing approach, it still works. If you don’t have a referral programme as part of your e-commerce marketing plan, you should start right now.
According to a Niesen survey, 84 percent of buyers heed recommendations from friends and family before making a purchase. If one of those people is already a client, there’s a good chance they’ll recommend you to their friends and family, especially if you can compensate them for their efforts.
If your e-commerce firm in Singapore is a cake store, for example, you might implement a referral programme that gives clients 20 to 30 percent off particular goods if they suggest a friend. This may be accomplished by providing each consumer with a unique referral code.
Use Email Marketing to Drive Traffic
Sending emails to potential customers may sound archaic in the age of TikTok and Instagram Reels, but it is still an effective technique to drive visitors to your e-commerce website. However, because the worldwide email marketing industry is expected to reach 7.5 billion in 2020, email marketing remains a useful marketing approach.
This amount is expected to rise to 17.9 billion by 2027, according to the Statista Research Department. With the expanding number of email users, this is unsurprising.
Be it sending emails to new or current clients, effective email marketing allows you to interact, connect, and communicate, and a successful one may urge them to take action.
Here’s an explanation of how to use email marketing effectively.
- Subject lines that are interesting to read
- CTA that is compelling
- Unique promotion offer Concise and easy to understand written material
Include visuals Keep an eye on your loading speed.
If your e-commerce website takes longer than three seconds to load, your potential consumers are more likely to quit and go to a competitor’s website.
Improve the loading speed of your e-commerce website to avoid a high bounce rate. Ensure that all of the e-commerce website design elements will load in one to three seconds.
The tools you may use to check the state of your e-commerce website’s loading speed are listed below:
- WebPageTest
- MobiReady
- ThinkWithGoogle \s4. Advertise on social media for a fee
There is no better approach to attract traffic to your e-commerce website than to launch paid social media advertising. You may broaden your reach and increase your online presence by reaching out to potential clients for your e-commerce firm, thanks to the continued rise of social media users throughout the world.
Here are some things to think about when running sponsored social media advertising.
- Platforms for social media (e.g. Facebook, Twitter, YouTube, Instagram)
- Image sizes that are recommended (e.g. Facebook messenger story is 1080 by 1920 pixels)
- Character count requirements (minimum and maximum). (For example, on Twitter, the maximum character count per tweet is 280 characters.)
- Various ad styles for social media (e.g. still image, gif, or video)
Use contests and giveaways to generate excitement.
While the aforementioned methods for increasing e-commerce website traffic are long-term solutions, there is another method for immediate traffic, lead creation, and conversions.
All of this can be accomplished by rewarding your potential clients with interesting prizes in exchange for their participation in your contest or e-commerce giveaway campaign in Singapore.
Use solutions like Gleam or WooBox to keep track of how your consumers interact with your contest or e-commerce giveaway campaign, including their progress, to efficiently monitor their involvement.
Use images that are large and clear.
Because potential buyers won’t be able to see or feel the product in person, they’ll need something compelling to persuade them to buy. This is where visuals play a role.
A picture is worth a thousand words, and it may make or ruin your online store. As a result, you should utilise large, clear photos to ensure that your potential buyers understand exactly what they are about to purchase.
You should also offer a thorough explanation of the product to persuade them further. Make sure to include the size, material, available colours, and any other pertinent information.
Be open and honest with yourself.
In the e-commerce market, transparency is most effective. If your product includes free shipping, be sure to mention that. If there are delivery charges, you should indicate this in the shopping cart information so that your clients are aware.
Giving your clients advance notice can help them avoid being mislead after they have purchased a product from your e-commerce website.
Aside from that, make sure that your out-of-stock products are obvious to your visitors. Being open and honest about what you can give them can aid them in their search and purchase process.
Increase the traffic to your ecommerce website now by upgrading your ecommerce strategy.
While it may take some time to see actual results, if you follow these seven steps to correctly improve your e-commerce website traffic, your hard work will pay off.
